We accelerate the development of mobile apps, baking in both a user acquisition and monetization strategy as part of the business before launching.
Large global mobile game companies have created almost impossible barriers to entry for small developers with limited access to funding and critical business expertise. We solve that problem. Many developers and creative thinkers have great ideas but don’t understand the business of launching an app or marketing their product. They often launch without a user acquisition strategy and in many cases without a revenue model. The fortunate developers that manage to get funded all too often attempt to fix customer acquisition and monetization problems post launch but end up accelerating the burn rate, entering into a constant ‘hands out’ funding spiral, and eventually failing.
The combination of understanding the games you’re operating, the audiences playing them, and the process to connect the two, all at the highest level in the industry, leads to success.
SWARM is more than just an incubator.
We get involved with developers who have a phenomenal product close to launch.
Since user experience and the target audience are critical to success, we qualify candidate mobile apps by thoroughly testing engagement, retention, virality and monetization. We then accelerate the development through funding, technology and marketing expertise, as well as a unique eco system that accelerates user acquisition.
Our product focus includes casual games, casino, mobile RPG and winner take all.
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