MEDIAPLAY EXECUTIVE MANAGEMENT

Tammy McDonald

Tammy brings many, many benefits to the table for AppSwarm. She is an accomplished senior level executive who has a 22+year track record of successful strategic and tactical leadership within the video game software, 3D animation/cinematic, and digital media and entertainment industry. She is highly skilled in managing multiple high-profile projects, diverse team structures and technical pipelines simultaneously to achieve maximum results. She brings a tactical leadership style, focused and effective planning and financial acumen. She also has extensive expertise representing game software, original and AAA brands and working with stakeholders across sales, marketing, licensing, retail and digital distribution/sales, self-publishing as well as first and third-party console providers. Her experience in conducting due-diligence of studios for acquisition, project financing, work-for-hire and agency representation analysis makes her a natural fit for the evolution and growth of AppSwarm.

Career Milestones

Established multi-million-dollar game and animation studio, P&L management, strategic planning, business development, secured and executed first and third-party game and animation development deals.

Created Original IP for international 3D animated television series on Nickelodeon, developed 26 ½ hour episodes and executed production between US & China studios.

Launched Game Creation Software Studio, Axis Game Factory, executed nine products, sold through over 1.7M units.
Successfully delivered 150+ projects for multi-sku video & computer games, cinematics, animated TV series, social gaming platforms, mobile, music videos, the development and distribution of commercial art tools for professional video game development.

Closed over $100M in development funds throughout career for games, animation, and entertainment.

Entrusted with global and iconic brands to include: Star Wars, Everquest, BioShock, Sonic, Neopets, EA Sports, MechWarrior, Diablo, Jet Moto, Twisted Metal, Medal of Honor, Phineas & Ferb, Epic Mickey, Little Big Planet, X-Men, Tron, IronMan, Disney Princess, Rocket Power, Soldier of Fortune, Teck Deck, Goosebumps, World Series of Poker.

ABOUT MEDIAPLAY

ABOUT MEDIAPLAY

MEDIAPLAY Interactive is a multiplatform games developer and publisher with a special focus on Free-to-Play mobile games, Artificial Intelligence, Augmented Reality, business applications, 3D Animation, Digital Media and a focus on the Entertainment Industry. The company is made up of industry veterans who have over 100 years combined experience.

MEDIAPLAY has developed relationships and goodwill throughout the technology industry and brings along with it a talented team, a wealth of experience and potential agreements with powerful brands as part of its strategy.